For Immediate Release

February 10th, 2009

PROVINO, INC PROVIDES DIRECT-TO-CONSUMER SOLUTION TO THE WINE INDUSTRY

Provino, Inc a direct to consumer wine telesales organization is offering a tailored direct-to-consumer (D2C) solution for their winery partners.

Provino is owned and operated by professional wine enthusiasts, Jeff Stevenson and Rich Brucker. Together, Jeff and Rich bring over 20 years of wine selling and winemaking experience to the industry. Their staff of professional wine consultants are all industry veterans and can quickly and efficiently suggest the right wines for your customers and provide a professional tailored “force multiplier” to your sales program. The consultants are trained to “hand-sell” wines, telling the winery’s story and building the brand one consumer at a time.

“In today’s challenging economic times, traditional methods of distribution may not be providing the sales volume wineries are looking for. That is where we come in,” said Rich Brucker, co-founder and Vice President of Sales and Marketing for Provino.

The professional wine consultants at Provino will act as a winery’s direct sales force, calling on the winery’s customer list on behalf of the winery and presenting compelling offers of wines from the winery the customer may or may not have already experienced. The Provino wine consultants are also adept at creating new customers by implementing creative referral programs.

The consultants at Provino use a customized scripted sales approached co-designed by the winery and Provino, so the message is consistent and on-point with each winery’s specific messaging.  In addition, Provino collects and provides extensive metrics to the winery on everything during the sales process from specific customer demographics (wine preferences, buy levels, buy frequency, etc), specific list sell-through percentages, updated customer contact information, etc.  This invaluable information allows wineries to better direct their Consumer Direct marketing ad-spend, and manage communications with their customers more accurately and efficiently.

 “We are very excited about our strategic relationship with Provino, and this is exactly the solution that several winery clients with large wine clubs have been looking for.  With Provino’s help, we have been able to increase our case shipments over 2 and 3 bottle shipments several-fold for a number of our clients,” said Truman Reynolds, Vice President, Adams Wine Group & General Manager, Vynapse.

“We act as a winery’s agents, their off-site sales force. Their interests are our interests and everyone wins with this solution, especially in this tough economic environment.  If we can increase the sales for a winery’s Direct to Consumer channel, it lessens their reliance on traditional sales channels, which right now are severely underperforming,” said Jeff Stevenson, co-founder and CEO at Provino.

Provino, Inc has the industry experience and management required to represent its winery partners in the most professional manner, and is perfectly positioned to provide wineries with the Direct to Consumer sales results they desire and deserve.

For more information, please contact Richard Brucker at 877-993-4141 toll free or e-mail at rbrucker@provinowines.com.